StayStrategy

About

StayStrategy helps boutique properties, short-term rentals and tour operators get named when a guest asks Google or an AI where to stay.

Who runs it

After my MBA at Harvard and years as a digital exec at major travel companies, I built StayStrategy to give independent operators the same marketing playbook the big brands use.

Chris LaColla, founder

I have exited the hands-on work

I ran StayStrategy as a consultancy and did this work for operators myself. I have exited that work and returned to a full-time executive role, so I am not taking clients. Everything here is free: the course, the check, the city reports, the workbook and the library.

Why the whole method is free

None of this is a secret. What it costs is time. The logins, the code, the dozens of places that all have to say the same thing about you. So the course is published in full.

The AI Visibility Course, 12 lessons, about 70 minutes

The city reports

We write a report for each market we cover. It sets out the local rules, the weeks that fill, and what a property in that city should publish to get picked.

Where it sits

StayStrategy is a LaCoVen venture, run from Miami Beach, FL. You can reach me at chris@staystrategy.co. I am not taking client work.

Get your property ready to be named by AI

The AI Visibility Workbook is eleven printable sheets. When every box is full you have written what a machine needs to be able to name you.

Or check your visibility first. Seven questions, about two minutes.