Performance marketing built for hospitality operators.
Guests aren't finding you the way they used to.
Guests don't just Google anymore. They ask ChatGPT for recommendations, scroll AI Overviews, check Google Maps, browse Instagram, and compare across OTAs, often before they ever land on your site. Showing up in one place isn't enough. Visibility means being present, accurate, and compelling everywhere they're already looking.
DIY tools are cheap and confusing. Agencies are expensive and opaque. You want someone who knows what they're doing to handle it, at a price that makes sense.
That's what we built.
Done-for-you visibility, without the agency bloat.
Bad marketing wastes money chasing the wrong guests at the wrong time.
Marketing to everyone feels safe, but bland doesn't move anyone. AI search is worse. It skips businesses that don't have a clear point of view in favor of the ones that do. We build deep strategy in the two areas that move hospitality bookings.
We learn who each persona is, why they choose you, and what makes them book. Every page, listing, and ad gets built around those answers.
We map when each persona searches, books, and travels through the year, and what shifts their motivation season to season. That picture drives what you're saying, and when.
Built the way big brands operate. Sized to pay off at your scale.
StayStrategy is designed
Three layers, priced honestly. The first gets you on the map. The second keeps you there. The third turns up the volume when guests are booking.
Foundation
Get found where guests are searching
The setup most agencies rebill you for forever, done properly and only once. AI, Google, Maps, directories, all aligned so your business surfaces.
Site, schema, AI legibility
Google Business Profile, Bing, Apple
Directory & citation network
Analytics installed and configured
$1,000
one-time setup + first month
Momentum
Compounding visibility, every month.
Search visibility compounds when someone's working on it. New content ships, citations build, and you see what's driving bookings.
Monthly content & GBP activity
Citations and listings strengthened
Monthly performance report
$500 / month
month-to-month, cancel anytime
Campaigns
Push your marketing when you need it.
Memorial Day, holidays, spring break: the moments demand actually concentrates. Spend when it counts, skip when it doesn't. Your call, every time.
Paid ads on Meta and Google
Email campaigns
Seasonal promotions
Website modules and refreshes
As Needed
invest when and where it counts
The Visibility System is designed to maximize return on investment for independent operators.
HOTELS / SHORT TERM RENTALS
TOUR OPERATORS
HOSPITALITY TECHNOLOGY
Questions independent operators ask before they get started.
Is AI search really driving bookings yet, or is this hype?
ChatGPT has over 800 million weekly users. Google AI Overviews appear in over 20% of searches. Perplexity is growing every quarter. Whether or not it's driving your booking today, it's deciding which businesses travelers consider tomorrow. The independents who build visibility now will be on those lists when AI search becomes the default, which is sooner than most operators think.
How is this different from the SEO work I'm already paying for?
Most SEO agencies are still optimizing for Google's ten blue links, which fewer travelers see every month. We work on the surfaces SEO doesn't cover. AI search results, entity-level recognition, structured data, and the network of citations and platforms AI models pull from. If your current agency is doing real AI visibility work, you'll know. Most aren't yet.
How do I know this will actually work for my business?
The diagnostic shows you exactly where you stand before you pay anything. You'll see which queries you appear on, which competitors are appearing in your place, and where the biggest gaps are. From there, the work is well-defined and measurable. If your business isn't appearing in AI search after 30 days, we keep working at no extra cost until it does.
What's the catch with the 30-day promise?
What's the catch with the 30-day promise?
How much of my time will this take?
About 20 minutes to fill out the intake form after you purchase. We handle the rest. You'll get weekly updates so you know what's been built and where your visibility is improving, but you don't have to act on them. The whole point is to take this off your plate, not add to it.
What if I want to cancel?
The setup is one-time, so once it's done, it's yours. The retainer is month-to-month with no contract. Cancel any time and your visibility work stays in place. You stop getting the ongoing work and reports, but everything we built stays live.
Why $500 a month? What am I actually paying for?
AI models retrain. Competitors invest. Citations decay. Google Business Profile rewards active accounts and penalizes stale ones. The retainer is what keeps your business in the answer set instead of slipping out over six months. You're paying for the work that turns one-time visibility into compounding visibility, and for the weekly reports that show you it's working.
Who is this not for?
Chains and franchises with centralized marketing. Businesses that don't want to be found by travelers. Anyone expecting overnight results or willing to game the system instead of build real visibility. If you're an independent operator who wants to win on the surfaces travelers actually use, this is built for you.