Maximize your STR revenue performance in Tempe, Arizona.
Tempe is the compact, campus powered heart of Greater Phoenix where university energy, desert sunshine, and urban lakefront living concentrate year round demand.
Tempe sits between Phoenix and Scottsdale in central Arizona, a dense pocket of walkable streets, transit access, and waterfront paths framed by Arizona State University and Tempe Town Lake. Visitors base here to tap into ASU’s academic, athletic, and cultural calendar, to eat and bar hop along Mill Avenue, to run or bike along the lake, and to use the Valley Metro Rail and freeway network as a launch pad for the broader metro and the Sonoran Desert beyond. For operators, this is less of a traditional resort market and more of a mixed use, campus oriented urban node where students, visiting families, business travelers, and festival goers overlap on the same blocks, and where proximity to the lake, the stadiums, and the light rail stop often matters more than luxury finishes.
Tempe’s visitors are a rotating mix of ASU families, students and alumni, urban leisure guests, and midweek corporate travelers who value centrality, walkability, and access to the greater Phoenix playground.
Visitor flows in Tempe are anchored by Arizona State University, which continually cycles in prospective students, parents, alumni, and academic delegations across the year. These guests typically prioritize walkability to campus and Mill Avenue, straightforward parking, and safe, well lit streets for late evening walks back from restaurants or games. They arrive in surges during campus tours, move in periods, parents weekends, and graduation weeks, often traveling as families or small groups and preferring multi bedroom units or adjoining rooms so they can host their student. Weekend leisure visitors and regional drive market guests overlay this base, coming for nightlife, festivals like the Tempe Festival of the Arts, concerts at nearby venues, or to enjoy the more casual, youthful vibe compared with Scottsdale. They are highly experience driven, often planning their stay around food, live music, and easy access to the lake and hiking spots like “A” Mountain, and they value authentic neighborhood feel over isolation in a conventional resort.
Midweek brings a different pattern as corporate travelers, project teams, and remote workers move through the city’s office parks and co working spaces, frequently choosing Tempe as a more convenient, central alternative to downtown Phoenix or Scottsdale. These guests care about frictionless arrival from Sky Harbor Airport, strong Wi Fi, reliable climate control, and quick access to major roads or light rail more than proximity to nightlife, and they can generate consistent shoulder night demand even outside peak leisure windows. International visitors, especially from Canada and other colder climates, appear more prominently during the winter and early spring months, sometimes using Tempe as a long stay base to explore Greater Phoenix while sticking close to transit and campus life. Operationally, ASU families tend to book further ahead and respond to clear, practical information about check in, parking, and house rules, while festival and nightlife oriented leisure travelers can be more last minute and price sensitive but are willing to trade up for highly reviewed, walkable units. Business travelers and extended stay guests look for predictable standards, self check in, and quiet hours that support work, which makes amenity clarity and noise management critical for operators that want to win across all segments.
For leisure and lifestyle guests, optimize listings around storytelling and convenience: highlight exact walking times to Mill Avenue, Tempe Town Lake, and “A” Mountain, include curated food and nightlife guides, and ensure late night safe entry and lighting are clearly communicated to convert younger, experience seeking travelers.
For business and urban core visitors, emphasize transit access, parking reliability, desk quality, and broadband speeds, and offer midweek length of stay discounts or corporate friendly policies like flexible invoicing and predictable housekeeping cadence to secure repeat contracts.
For international, festival, and long stay visitors, lean into fully equipped kitchens, laundry, climate and blackout control, and storage space, combine that with clear guidance on navigating the Valley Metro Rail and ride share norms, and use targeted minimum stays and early release pricing to secure bookings well ahead of compression periods tied to spring training, Ironman Arizona, and ASU commencements.
For a clearer sense of how to align your photos, copy, and amenity mix with the expectations of these travelers, explore the listing optimization pillar, which outlines the upgrades that reliably increase visibility and conversion.
Pricing in Tempe rewards operators who map rates tightly to the ASU and spring training calendars, build floors for the summer heat, and lean into disciplined event based compression rather than constant discounting.
Tempe’s pricing rhythm tracks three major forces seasonality, university life, and regional events. From late January through March, winter sun demand, Cactus League spring training, and events like Innings Festival and the Tempe Festival of the Arts lift both occupancy and ADR across the city, especially for inventory near Tempe Town Lake, Mill Avenue, and light rail stops that connect easily to ballparks and nearby districts. ASU sports, including home football games at Mountain America Stadium and basketball at Desert Financial Arena, create repeatable weekend compression patterns throughout the academic year, while August move in and December and May commencements push rates dramatically higher even though they sit outside the traditional winter peak. Shoulder periods in October, November, April, and early May often behave like smaller peaks when large conferences, Ironman Arizona, or cluster events align, and operators who closely track the ASU and city events calendars can spot these mini surges before the broader market adjusts. The deep summer months, particularly June through early September, bring pronounced heat and somewhat softer leisure demand, pulling ADR down across hotels and STRs, yet some value and long stay segments still fill units when pricing is sensible and the product emphasizes comfort and amenities over location glamour.
Operators should structure pricing as a deliberate ladder built around these known peaks rather than reactive moves driven by short term comp set shifts. For spring training, major ASU weekends, and Ironman Arizona, open calendars early with materially higher nightly rates and two or three night minimums on high quality, walkable units, then monitor pick up and resist discounting too soon, using non refundable or semi flexible policies to lock in committed travelers. In shoulder months, keep one or two night minimums for midweek corporate and small group stays but hold slightly higher weekend pricing linked to event density, filling gaps closer in with tactical same week promotions only when search data and pick up clearly underperform expectations. During the summer low season, establish clear rate floors that protect perceived value, and use value adds like free parking, extended checkout, and weekly discounts to attract extended stays instead of slashing nightly ADR. Across all seasons, apply fences such as longer minimum stays on high compression nights, higher pricing on units optimized for larger groups near nightlife corridors, and flexible, channel specific promotions that favor direct or repeat bookings, so you are anticipating demand swings based on the known calendar rather than chasing competitors with last minute price cuts.
To understand how to price for busy periods and protect your revenue across the year, the pricing pillar breaks down the key steps operators use.
Operators win in Tempe by treating it as a calendar driven, campus centered micro market and executing disciplined, event aware pricing backed by product that actually fits how guests use the city.
Success in Tempe comes from understanding that this is not a generic Sunbelt city but a tightly choreographed environment where ASU schedules, sports, spring training, and a steady drumbeat of festivals and endurance events dictate demand. Operators who internalize that rhythm, maintain their own forward looking calendar of compression dates, and align inventory, policies, and pricing around those patterns outperform peers who simply mirror nearby rates or depend on automated tools without local context. Positioning properties with clarity is equally critical: units that own their proximity to campus, the lake, or transit, that set realistic expectations around noise and nightlife, and that deliver consistent, business ready basics like Wi Fi and parking, are rewarded with stronger reviews and repeat guests, especially from ASU families and corporate travelers cycling back through the area.
When this market understanding is paired with disciplined pricing and reliable operations, the advantage compounds. Thoughtful minimum stay rules, early rate setting for known peaks, and calm, data led adjustments in softer shoulder periods help lock in revenue long before late bookers flood the OTAs. Clear house rules, strong communication, and amenities tuned to Tempe’s actual use cases from game day gatherings to remote work weeks reduce friction, build social proof, and keep neighbor and regulatory interactions positive. Over time, operators who run Tempe as a structured, campus anchored business, rather than an opportunistic side hustle, capture higher RevPAR and repeat demand than generic hosts or chain hotels that do not fully lean into the city’s specific travel intent and demand cadence.
See what's changed recently and stay up-to-date on the best ways to earn more.
The short term rental world moves fast, and it’s hard to keep track of what still works. This section pulls together the most up to date guidance so you can stay steady without digging through scattered updates or guessing your way through platform changes.