Maximize your STR revenue performance in Manhattan, Kansas.

Manhattan, Kansas is a compact university and military gateway city where academic life, sports energy, and Flint Hills landscapes quietly power a durable lodging market.

Manhattan sits in northeast Kansas at the edge of the Flint Hills, functioning as the home of Kansas State University and a key civilian hub for nearby Fort Riley. Visitors move between campus, Aggieville, downtown, and outdoor assets like Tuttle Creek Lake, splitting their time across sports events, research and conferences, military visits, and regional leisure exploring trails, lakes, and local dining. For operators, this is a practical, event-driven market rather than a broad tourist destination, with demand clustered around specific weekends and institutional activity but supported year-round by the steady presence of students, faculty, soldiers, and their extended networks.

Visitors to Manhattan, Kansas are university-connected families, military and project travelers, and regional leisure guests who plan around the academic, sports, and training calendar.

The typical Manhattan visitor is directly or indirectly tied to Kansas State University or Fort Riley. Parents, alumni, and extended family arrive for campus tours, move-in and move-out periods, football weekends, homecoming, and commencements, often traveling in small groups that need more space than a single hotel room. They value walkability or short drives to campus and Aggieville, easy parking, reliable Wi-Fi, and straightforward check-in that works around late arrivals and early game-day starts. Military-connected guests come to see family stationed at Fort Riley, participate in ceremonies or trainings, or manage transitional housing during postings. These visitors often book for longer stays, prioritize privacy and calm, and tend to repeat their bookings when they find a home that feels consistent and straightforward.

Weekday dynamics lean more toward business, research, and project-based travelers associated with Kansas State University, regional healthcare, agriculture and ag-tech, engineering, and government contractors. These guests often travel solo or in pairs, prioritize proximity to campus or key corridors, and respond to amenities like desks, strong internet, and flexible cancellation policies. On weekends, the mix shifts toward leisure and event-focused travel, with higher concentration of alumni, sports fans, and families coming to experience game days, Aggieville nightlife, local festivals, and the Flint Hills environment. International presence is smaller but notable around university research collaborations, exchange programs, and certain academic events, with these visitors tending toward longer, more planned stays and a stronger need for clear instructions, quiet environments, and easy access to grocery and transit options.

  • For leisure and lifestyle guests, design units around group-friendly layouts with multiple real beds, strong living spaces, and simple gameday-ready touches like coffee, tailgate gear storage, and clear parking guidance, then market explicitly to alumni and family segments on event weekends.

  • For business and urban core visitors, emphasize work-ready setups with proper desks, ergonomic seating, high-speed internet, self check-in, and reliable climate control, and keep these units near campus, downtown, or main corridors with competitive midweek pricing and strong review scores.

  • For international, cruise-equivalent, festival, or long-stay visitors, prioritize fully equipped kitchens, laundry access, clear written guides to the area, calm neighborhoods, and discounted weekly or monthly rate structures that reward longer bookings and cut turnover costs while building repeat relationships.

For a clearer sense of how to align your photos, copy, and amenity mix with the expectations of these travelers, explore the listing optimization pillar, which outlines the upgrades that reliably increase visibility and conversion.

Pricing in Manhattan, Kansas hinges on reading the K-State and Fort Riley calendars and moving rates decisively ahead of event-driven compression.

Seasonality in Manhattan follows a distinct cadence around the Kansas State University and Fort Riley calendars rather than traditional resort patterns, so operators must start their pricing plan with these institutional rhythms. Home football games at Bill Snyder Family Stadium, K-State Homecoming, and Spring and Winter Commencements regularly create sharp occupancy spikes, with hotels filling early and ADR pushing materially higher across both branded properties and short-term rentals as availability tightens [source: tourism authority]. Country Stampede and other regional festivals, Aggieville St. Patrick’s Day events, and major conferences or academic gatherings at Kansas State University or the Flint Hills Discovery Center also contribute to shoulder-season compression that can feel like mini-peak periods. Outside of these event windows, demand reverts to a more modest baseline, with midweek supported by university, corporate, and government travel, and weekends influenced by families and regional leisure. The operator’s task is to map these demand peaks at least a year out, open calendars early for major weekends, and treat each event cluster as a micro-season with its own pricing logic, inventory controls, and minimum-stay strategy.

In practice, pricing success in Manhattan requires building structured rate ladders that anticipate demand instead of reacting to last-minute surges. For K-State football, homecoming, and commencement weekends, operators should publish premium rates early, set two or more night minimums for high-demand dates, and hold firm on discounting even if pace looks slower far out, since booking curves often steepen as schedules, TV times, and travel plans finalize. During softer academic weeks and non-event weekends, operators can drop to one-night minimums, use value-adds rather than deep discounts to stay competitive, and protect a rational rate floor that avoids racing to the bottom. In shoulder seasons, set dynamic fences such as higher rates for short lead times, modest discounts for longer stays, and channel-specific offers that shift base occupancy to lower-fee or repeat-direct channels before releasing remaining nights to OTAs. Across the year, rely on calendar-based rules tied to known events, monitor citywide availability snapshots, and adjust gradually rather than panicking at early slow pace, recognizing that this market often books closer in once schedules and institutional commitments are confirmed.

To understand how to price for busy periods and protect your revenue across the year, the pricing pillar breaks down the key steps operators use.

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Operators win in Manhattan, Kansas by treating the city like a precision university and military market, mastering its event rhythm, and pricing with discipline instead of guesswork.

Outperformance in Manhattan comes from knowing the Kansas State University and Fort Riley calendars better than your competition, translating that knowledge into a year-round playbook, and running your properties with calm, consistent execution. When you understand which football games will draw the biggest crowds, how commencement dates shape family travel, and when conferences or festivals quietly fill the city, you can plan inventory, pricing, and minimum-stay rules months in advance. This lets you capture the highest-value bookings early at strong ADR, then refine around the edges as local availability tightens, instead of following late-reacting hosts that adjust only when they see spikes on listing platforms.

The operators who consistently outperform will segment their portfolio with intention, align each unit to a clear visitor type, and maintain standards that earn strong reviews and repeat stays in a city where word-of-mouth and institutional ties matter. By setting clear floors and fences, pacing rate moves thoughtfully, and building a reliable experience for guests who come back year after year for games, graduations, and training cycles, you transform Manhattan’s event-dependent demand into a stable, compounding revenue stream. This clarity around the city’s travel intent, combined with disciplined pricing and operational reliability, is what separates strategic operators from generic listings that drift with the market instead of leading it.

See what's changed recently and stay up-to-date on the best ways to earn more.

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